‘Think Safe, Work Safe, Home Safe’ is the new campaign being rolled out by utility infrastructure specialist Matrix Group to put Health & Safety front of mind for every employee, every day, on every project.

Working towards a zero-incident culture, Matrix Group is using the new campaign to encourage employees to think about safety in all they do; working safely by applying best practice techniques and knowledge; and everyone working for or with Matrix to be able to return home safely to their family and friends at the end of each day.

The Campaign is built around the Group’s SHEQ strategy – enabling its employees by using the best standards and procedures; engaging its employees on its priorities and objectives; developing its employees to have the right mindset and behaviours; and continually looking to improve its ways of working.

Rob Sparkes, Matrix Group CEO, said: “We’re proud of our safety performance and of the efforts made by everyone across the business to ensure we do things right – but there’s always room for improvement. Our new ‘Think Safe’ campaign provides an ideal platform for this. It will run internally while also sending a message to our customers, suppliers and other stakeholders that we prioritise safety in everything we do – and are always striving to do better.”

The ‘Think Safe’ campaign will be visible on all safety-related communications issued by the Group and its associated businesses – Matrix Networks and UK Power Distribution. It features a new logo which aligns with the Group’s recent brand refresh and campaign messaging will be incorporated into day-to-day training materials for employees and subcontractors.

Rob added: “Think Safe delivers a very clear, simple message about how we should work. I look forward to seeing this campaign being referenced and acted upon across our business, and the positive impact it will have on helping us achieve our zero-incident goal.”